CASE STUDY: THE NATIONAL BANK (TNB) WOMEN SAVERS AT TNB REPRESENT 61 PER CENT OF THE BANK’S TOTAL SAVERS AS A RESULT OF “HAYATI” A DEDICATED SAVINGS ACCOUNT FOR WOMEN

This case study is part of a series of case studies prepared to showcase the inspiring work in the field of Gender Equality and Women’s Empowerment by the Women Empowerment Principles (WEPs) corporate signatories in Palestine to contribute to the knowledge sharing platform of good practices that can be useful for private sector companies working towards gender equality and women’s empowerment and the implementation of WEPs. This case study showcases how a Palestinian bank created a programme to achieve gender equality and women’s empowerment, which falls under Principle 5 “Enterprise development, supply chain and marketing practices”.